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I’d make sure that every sentence focused on what the reader—your future boyfriend or girlfriend—could expect when dating you.

The end result would be a profile that read like a good article or book jacket instead of a dating ad, and when someone reached the end of it, they’d want to read more and contact the person.

So, welcome to Internet Dating Bootcamp, where I'll teach you how to trick unsuspecting users into thinking you’re actually cool and normal. You need to be you in your online dating profile, but the process of creating one is a good time to think about what kindergarten teachers call “being your best self at school.” If you’re attracted to Type-A go-getter types who get up at 6am to exercise, emphasize your similar love of hard work. Want someone who shares your taste for obscure French films? No, not everyone wants to date a carbon copy of themselves, but most of us want to be with someone with some overlapping interests.

If you like low-key creative types, share what it is you make. Put forward the version of yourself that’s most attractive to the person you’re trying to see naked.

It's not about making things up but it is about thinking creatively. Nobody wants to read yet another profile about loving country walks, watching films curled up on the sofa, having a good sense of humor .... With a good few years dating experience behind me and now with the wonderful job of helping people create an Irresistible Dating Profile these are the dos and don'ts of profile writing that I've learned.

The Dos If you use these as pointers when you're writing your profile you will stand out ... I love that I now get time with amazing people guiding them to creating a stand out dating profile.

You are literally marketing yourself to the male population online.

The only difference is in real life you have time to immediately correct a faux pas.

I've found it helpful to think about your profile rather like a cross between a CV and a great piece of PR. Well, if you want to stand out from everyone else online then it's well worth spending some time thinking about what you want to say and how you want to come across to potential dates.

As e-Cyrano’s founder, Evan Marc Katz, likes to say, “It’s simply our job to capture you, like a cameraman taking a photo.” So, why not revamp online dating profile? Then, figure out and write down what’s 2) Like with any writing, “show don’t tell,” and the more specific, the better. Evan is a big believer in “redefining the adjective.” Meaning, if you think you’re “funny” and state that you’re killing it in your stand-up comedy class, you write the funniest messages in birthday cards and you make everyone at work laugh, that’s OK.

Here are the top things I learned when working with people on theirs—that will work for you, too. But the e-Cyrano method would have you choose the best, most concise example of one time you were funny with an ex and put it into present tense: “When you have a bad day, I’ll dress like Homer (your favorite Simpsons character) and do impressions of him until you feel better.” 3) Write 200 words or less.

After a while, all the profiles sound the same, full of similar clichés and adjectives.

“Looking for a partner in crime,” “Are you my other half? in neuroscience yet wouldn’t even get an associate’s degree in “Writing an Online Dating Profile 101.” Many of our clients were successful, personable people (from grad students to physicists) who would make great girlfriends and boyfriends—once they had a dating profile that made them sound unique, one that couldn’t be cut and pasted into someone else’s.

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